Background. The effects of persuasive health communications are influenced by activated self-regulatory processes. In the present study, the method of eye movement desensitization and reprocessing (EMDR) is studied to understand these processes. It…
In the present study, the method of eye movement desensitization and reprocessing (EMDR) is studied to understand and prevent defensive reactions with regard to a negatively framed message advocating fruit and vegetable consumption. EMDR has been…
